You want to grow your business and need email marketing software that’s easy to use, affordable, and will turn your leads into customers – right?
Email marketing is a digital marketing campaign and the most effective way to get your message out there. These tools offer you a wide variety of additional ways to engage with your customers and subscribers at different points in the campaign.
Top Best Email Marketing Services
- Simplest email marketing service: MailerLite
- Most beginner-friendly email builder: Constant Contact
- Best for bloggers: ConvertKit
- Best for growing your list: Sendinblue
- Best for AI-powered eCommerce sales: Moosend
- Best all-in-one automated email marketing: GetResponse
- Best for B2B service companies: HubSpot
- Most value for smaller lists: AWeber
- Best for small-medium e-commerce businesses: Drip
- Best for medium-large eCommerce businesses: Omnisend
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HubSpot: Best for B2B service companies
HubSpot is best known for marketing automation, recently launched a free email marketing tool that can offer a fantastic email marketing solution to support a lot of a small business’ transactional email needs.
They allow you to quickly and easily create, personalize, and optimize your emails and are its ease of use. The features have a handy drag-and-drop visual editor and are also equipped with ready-made templates.
HubSpot Email Marketing has its native integration with other HubSpot tools, such as the free CRM. You can create a centralized contacts database, organize it in lists, and manage and track email performance once you start an account.
MailerLite: Simplest email marketing service
MailerLite includes the basics you need for successful email marketing like campaign functionality to automation, promotional pop-ups, segmentation, and landing pages. It’s a great option for anyone who wants a straightforward email marketing service because it integrates with dozens of eCommerce platforms and marketing tools you’re probably already using.
MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate, and more.
Key Features:
Website and landing page builder for quick web asset build
Pop-ups and embedded forms help you bring in more leads.
Personalize your campaigns using advanced targeting features.
Experiment, test, and design your emails.
Pricing:
Free for up to 1,000 subscribers and 12,000 emails per month. Pricing starts at $10/month.
ConvertKit: Best Bloggers
ConverKit is a perfect choice for both eCommerce businesses and creators. Also comes with helpful integrations with other platforms creators and creators are accustomed to like Woocommerce, PayPal, Stripe, and WordPress. You’ll be able to create leads out of casual visitors to your social media accounts, blogs, YouTube videos, Facebook pages, and more.
Key Features:
Create professional landing pages and sign-up forms.
Personalized email marketing campaigns.
Change a URL after the email is already sent with Creator Pro.
Automate your sales funnel to send content to subscribers automatically, getting them prepped to make a purchase.
Sell digital products with a tool built for creators.
Pricing:
Offers a free plan for up to 1,000 subscribers. Paid plans start at $29/month.
Moosend: Best for AI-Powered Ecommerce Sales
Moosend is a cloud-based email marketing platform that lets you automate repetitive tasks for managing multiple email campaigns, mailing lists, newsletters, and more that saves you time. The is suitable for freelancers and businesses of any size and includes email templates, automation tools, real-time analytics, and a drag-and-drop email editor.
It includes a range of responsive, customizable email newsletter templates, with users able to customize every element to suit their brand. Emails can be previewed across multiple device formats and tested from within the email editor. The drag-and-drop editor allows users to add, remove, and customize elements without needing any previous experience, and also includes a code view for users with experience of HTML and CSS. Drafts are automatically saved, and users can access their email design history at any time.
This tool provides you with a detailed campaign performance report so you know exactly how to optimize your campaigns and get even better results. You can even integrate it with some of your favorite apps to seamlessly pass on vital information between different tools. It’s also one of the only free email marketing tools that won’t include its logo in your emails.
Omnisend: Best for Medium-Large Ecommerce Businesses
Omnisend is an eCommerce marketing automation platform that also caters to eCommerce brands. It enables you to design attractive on your newsletters and boost sales with automated emails. It includes scratch cards, discount coupon codes, gift boxes to further optimize your email performance, and transactional emails to help deliver streamlined buyer engagements.
Pricing: Omnisend is free for up to 15,000 emails per month / 2,000 per day. Pricing starts at $16 per month when paid annually. There are additional costs for SMS, although higher plans offer SMS credits.
GetResponse:Best All-In-One Automated Email Marketing
GetResponse is one of our favorite email marketing platforms. It’s more of an all-in-one solution that specializes in automation. It includes email automation, email templates, segmentation, and personalization. GetResponse is a set of powerful features geared toward brand growth. From A/B testing to a comprehensive analytics tool that tracks email campaign performance.
Key Features:
- One-click integration to run powerful retargeting campaigns using Facebook Pixel.
- Autoresponders to send emails, follow-ups, and leads automatically.
- Create landing pages for lead and sales generation.
- Tracking website visitors.
- Create paid ads for Instagram, Facebook, and Google.
Pricing:
GetResponse offers a 30-day free trial. Pricing starts at $15/month.
Drip: Best for small-medium e-commerce businesses
Drip relatively new platform that integrates deeply with all mainstream eCommerce platforms like Shopify, Magento, and WooCommerce. It’s a CRM that offers email marketing for eCommerce businesses.
With built-in revenue analytics and tools to engage customers across multiple channels (from social channels to SMS) Drip is ideally positioned as a powerful tool for growing e-commerce stores.
Key features:
- Visual automation
- Dynamic e-commerce content blocks
- Discount codes
- Email and SMS marketing
- eCommerce Segmentation
- Retargeting
- Ecommerce store integrations
- Reporting dashboards
Pricing: Starting at $19/month for small list sizes.
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