Blogging is a marketing strategy for increasing a brand’s visibility, visits, leads, and sales. This marketing channel, like email, video content, and social media, helps businesses flourish.
For nearly two decades, this is one marketing channel that has consistently delivered benefits for organizations.
It’s common knowledge that blogging is an important part of brand marketing.
Are your friends and family pressuring you to create a blog? If you’re not sure how it can benefit your business, this article can help.
Consumers who are already familiar with you will not bring you much traffic. New visitors come from a variety of places, including social media and search engines, thanks to the website’s blogging.
Visitors who enjoy your blogs may like, share, and say wonderful things about your company, spreading your message.
1. Blogging Increases Website Traffic
A rise in traffic to your website over time can be a sign of increased brand awareness. More people will learn about your brand and remember it if you can attract more visitors to your site.
Consider your options for attracting visitors: organic or paid.
Blogging is the easiest, most successful, and least expensive way to increase traffic. Additionally, guest writing allows you to reach a new audience.
People who are familiar with you or your brand will go straight to the site and type in the URL. Some people who are unfamiliar with your website address may search for it using your brand name.
2. Improves Search Engine Optimization (SEO) and Ranking
Every brand wants to be liked by search engines, particularly Google. If your website is indexed, ranks higher, and shows on the first page for more search queries, your brand will certainly perform better.
By writing additional unique content to the site, you can accomplish all three aims. Businesses that blog frequently upload new pages to their website, resulting in more pages being indexed. This enhances the likelihood of appearing in SERPs (Search Engine Results Pages).
Blogging also signals to search engines that your website is active, with more relevant content being added frequently, necessitating frequent crawler visits.
Having an active site also implies that more people will find, reference, and share your work. This will result in more inbound links of higher quality, which will increase your SEO and search engine rating.
3. Maintains your social media presence
The majority of brands struggle to come up with new content for their social media accounts. Repurposing blog content into infographics, presentations, images, and videos may provide a steady stream of interesting content.
This will keep consumers on social media interested and your brand in their minds.
Our lives have become increasingly reliant on social media. We flock to these platforms for amusement, to interact with others, and to find answers to our questions.
You don’t have to wait for people to visit your website. By posting blog entries and other sorts of content on social media platforms, you can get answers and solutions to them.
With a single strategy, sharing your blog entries helps you reach three goals.
To begin, encourage SM users to go to your website to read more articles or learn more about the company.
Second, build your social media following by subscribing to or following your account.
Third, share the blog article with others on social media to increase your brand’s exposure.
4. Visitors To Leads Are Converted By Blogging
Consider this: You’ve enticed potential customers. They’ve come to read the blog post on the website. You now have the chance to turn visitors into leads.
Although your previous blog post failed to convert some visitors into leads, if you write blog entries on a regular basis, you will have additional opportunities.
The procedure is straightforward. Create an eye-catching blog article, fill it with relevant content, including an effective call to action (CTA), and wait for the reader to act.
Keep in mind that every blog article should include a call to action. It might be anything from signing up for the newsletter to receiving a discount.
Your blog post must establish authority on a topic, establish trust, or create urgency in order for the visitor to take action.
Expect only a small percentage of your visitors to become leads.
Develop a great blogging strategy, keep up your blogging efforts, and fix any areas that are lacking, and you’ll see a boost in leads in no time.
5. Helps Establish Authority
Blogging on topics that are well-liked by your target audience will help you gain authority.
Customers come to your website with queries or doubts that require immediate responses. You can develop credibility by satisfactorily answering their inquiries.
With just one blog, you might not be able to gain authority. You must continuously publish blog entries that are valuable to the audience to boost brand identity.
Similarly, some questions necessitate comprehensive responses. In such instances, a succession of blog entries may be required to satisfy a potential consumer.
If your blog post provides answers, website visitors will trust your brand and eventually become leads.
You have educated a customer even if the lead does not result in a sale. You’re an expert in your field in their eyes. These clients will come back to your blog for future answers.
6. Long-Term Benefits
You were correct if you had a nagging suspicion that anything was left unsaid in the preceding section.
The outcome of blogging is not always immediate. This is one of the most advantageous aspects of blogging.
Assume that the blog you published last Monday has only received 500 readers so far. There’s nothing to be concerned about.
The blog article has been added to the search results page. Even if you don’t actively promote your business, the blog will draw notice and generate traffic for months, if not years.
In 2019, blog pages on ‘food to enhance immunity,’ for example, may have received very few visitors. However, Google Trends indicates that the phrase will be one of the most searched topics in 2020.
As a result, keep in mind that the work you put in today will reap advantages in the future.
7. Customers learn about you as you learn about them.
Can any marketer truly claim to know everything there is to know about their target audience?
Almost certainly not. Blogging allows businesses to have a better understanding of their customers.
You can learn about the topics that visitors enjoy and don’t like, the CTAs that work, and more by studying the various KPIs (Key Performance Indicators).
Brands may learn what visitors think, want, and what questions remain unaddressed by reading the comments area.
Custom
8. Blogging Helps Humanize Your Brand
Giving a human face to a brand will boost the likelihood of customer interaction. Are you unsure how to go about it?
You may humanize the brand by using the style, tone, and content of the blogs. Maintain a light, welcoming tone in your blog article while still being informed and beneficial to your readers.
Avoid jargon and only use technical phrases when absolutely essential.
The readability of text can be substantially improved by adopting a conversational approach and adding a dash of humour.
Visitors will not only read the blog but will also perform the action you desire and return for more.
It would be a fantastic approach to get your team members interested in blogging by assigning them specific themes or topics.
They can include their photo, name, and personal bio, as well as respond to some of the remarks.
Customers will be able to relate to a face in this manner, and they may eventually become paying customers.
Last Thoughts
Businesses that have a marketing strategy should include blogging as part of their content marketing strategy.
Blogging is an excellent approach to introduce your brand to a wider audience. You’ll be surprised at how simple and powerful blogging can be when compared to other marketing mediums.
The explanations listed above should be plenty to get you started.
Are you already a blogger?